As a tactic in the larger DynaEnergetics brand roadmap – to raise awareness of the DynaSelect system, increase preference and consideration, and capture qualified leads for the sales team – ahead of the Road Tour activation, we implemented a B2B focused advertising campaign.
The print and digital campaign ran from June 2015 through 2016 in the following B2B publications, and had an extensive programmatic media component.
DMC / BOOM Account Team:
Role | Responsible |
---|---|
Account Lead // Sr. Producer // SME | Lynn Twiss |
There were three creative deliverables that would be rolled out.
Product Focused
Pique interest among E&P and Wireline audiences with a different take on a product-centric ad.
![DynaSelect - A Small Device Makes a Big Impact](https://www.lynntwiss.com/wp-content/uploads/2022/08/DMC_Dyna_DynaSelectAd_052015_v7.jpg)
Safety Milestone Highlight
Build on recent industry-qualified data which highlights the technology and safety milestones that DynaSelect has achieved.
![There's a reason why DynaEnergetics has had over 250,000 perforating shots without a safety incident - DynaSelect](https://www.lynntwiss.com/wp-content/uploads/2022/08/DMC_Dyna_DynaSelectAd_052015_v2.jpg)
Total Cost of Operations
The last would be the complete system and the benefits that DynaEnergetics brought to each aspect of the well site.
Publication Specs
July-Sept 2015
4C – Full Page | Journal of Petroleum Technology |
4C – Full Page | E&P (Energy & Petroleum) |
4C – Full Page | American Oil & Gas Reporter |
4C – Full Page | World Oil |
Oct-Dec 2015
For these months the creative would switch to showcasing the TCO Campaign with a 1/3 insert in the opposing side for the DynaSelect Product Showcase creative above
4C – Full Page + 1/3 | Journal of Petroleum Technology |
4C – Full Page + 1/3 | E&P (Energy & Petroleum) |
4C – Full Page + 1/3 | American Oil & Gas Reporter |
4C – Full Page + 1/3 | World Oil |