Who is Lynn Twiss?

Lynn Twiss is a Pacific Northwest-born and raised lover of cinema and creative pursuits. For over 25 years, Lynn has provided coaching, and leadership, to creative teams; as well as conceptualized, and executed both digital and traditional marketing strategies for companies in scale from startup to Fortune 500.

What has he accomplished? 

Brands Lynn Twiss has led or contributed to (Agency + Client Side) //

AMOBEE

ARIAT

ASUS

BELACORD

BENCHMADE

// LONE WOLF KNIVES

COLUMBIA SPORTSWEAR

// SOREL

// MONTRAIL

CRIMSON TRACE

DMC GLOBAL //

       // DYNAENERGETICS

Media Campaign

       // NOBLECLAD

FEI SCIENTIFIC

FIRST TECH CREDIT UNION

FLIR

See The Heat

FRIEDRICH AIR

INTEL // 

       // GAMING

       // LABS

KIMBER //

       // OF AMERICA

       // MFG., INC.

LEUPOLD OPTICS

Tactics

LONE WOLF 

NAU

In-Store Experience

NIKE //

       // DNA

       // EPIC

OPUS //

       // CREATIVE

       // INTERACTIVE

OREGON HUMANE SOCIETY

PORTLAND AD FEDERATION

PORTLAND TRAILBLAZERS

PRIMARY WEAPONS SYSTEMS

PROVENANCE HOTEL Gp //

       // HOTEL DELUXE

       // HOTEL MAX

       // HOTEL LUCIA

       // HOTEL PRESTON

PUMA KNIVES

ROSEBURG FOREST PRODUCTS

SIG SAUER

SIMMONS OPTICS

TILLAMOOK

TRAVEL OREGON //

       // TO

       // RIDEOREGON

UMPQUA BANK

URBAN AIRSHIP

VIKTOS APPAREL

WALMART

WARNER BROTHERS GAMES

       // SCRIBBLENAUTS – FIGHTING WORDS

WebMD

WILDROOTS SPIRITS

High-Level Accomplishments: 

  1. From 1994 to 2005, he was the marketing leader that built the Kimber manufacturing brand, from a bankrupted company, into a well-respected brand of high visibility and prestige. Starting in consumer experience and with time promoted to managing all media and marketing. Demanding the back page of every major publication, developing website, and nurturing superior crafted manufacturing to the market. During this time he executed and managed all aspects of marketing and communications with the VP. 
  2. In 2008, Lynn led strategy and development teams for Columbia Sportswear’s first eCommerce website and digital media and marketing while maintaining their 5 million dollar advertising and dev ops for all digital properties (including Sorel, Montrail). 
  3. For a four-year period, Lynn built and mentored Leupold Optics‘ new internal creative and development teams while leading a company digital-first initiative that saw the complete revamp of all global digital properties (Leupold and Redfield) and built the company’s first social media presence, which later expanded to a full social content team.
  4. As Sr. Manager of the Digital Services group for Walmart’s AOR, Lynn was a member of a team comprised of over 20 strategists, designers, and development members all focused on the WalmartONE app (iOS and Android), and the publicly facing intranet Walmartone.com, with an audience of over 3 million associates using it daily. 
  5. Produced rebrands for the following: Urban Airship, Opus Interactive, DMC Global, Dynaenergetics, Nobleclad, AMK Technical
  6. Leading all marketing, media, packaging, and brand-related efforts for SIG Sauer‘s optics division, in just two years, he publicly launched the largest and most successful product suite (BDX) in the division’s history, contributing to the winning DoD submissions for SDRM-O, and DVO military contracts, seeing a rise in revenue growth to over 2x the previous year. Moving from a ghost-mode startup to a division with strong brand awareness and reputation. 
  7. As Sales & Marketing lead for Radian Manufacturing developed a new strategy for sales to incorporate outside sales group Dunkin Lewis, while protecting D2C margins. Seeing exponential sales growth, while simultaneously managing new product category launches, and providing leadership to three teams of direct reports (Customer Service, Sales, and Marketing)

Links:

Manufacturing Portfolio //

GUNLAND: https://www.thegunland.com

Professional  //

LYNN TWISS: https://www.lynntwiss.com

LinkedIn //

LYNN TWISS: https://www.linkedin.com/in/lynntwiss/

References:

Available upon request.

Headshots: